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Neighborhoods as Brands: Imagining the Globalocal Future
Brendan Crain | Thu, Mar 20th, 2008 | Category: Commentary | Tags: gentrification, internet, manhattan, dubai, advertising, brendan crain, lyons, glocalization | 1
The French city of Lyons is being reproduced on the outskirts of Dubai, presumably for the value of Lyons’ “cultural cachet.” Can something as ephemeral and elusive as the “sense of place” of Lyons be copied and pasted onto a desert thousands of miles from the original? Might it be possible that, in a world run by adults raised in virtual copies of real-world places refashioned, essentially, as brands, the wholesale reproduction of city neighborhoods could become commonplace around the world?
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