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The Daily Report
How Cities Capitalize on the Gay Community
Nissa Lee | Fri, Jan 4th, 2008 | Category: Commentary | Tags: tourism, nissa lee, nightlife gay, gay community, gary j gates, capitalize on the gay community | 0
-photo courtesy of Ladestra
“Come to Philadelphia. Get your history straight and your nightlife gay.”Sound familiar? This campaign slogan, pitched in 2003, has helped Philadelphia rake in its share from the $54.1 billion gay tourism market. In an article entitled ”How a city grows gay-friendly,” Jerry McHugh with Community Marketing Inc. says, “Gay visitors to Philadelphia spend almost 2½ times more each day and 80 percent more on a hotel than other tourists. Gay men and lesbians…
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